It Is All About The Name
Ever stay awake at night wondering why your product isn’t selling? Could it be the name? Maybe the name is not conveying a positive message to the consumer. It could be 100 different things but a great product name, even if it is misleading, can greatly help you gain market share. Take Vitamin Water, which [...]
Marketing to the Stoner
Munchies, munchies, munchies. How does one cure the cravings of the side effects of smoking pot? Quiznos!? At least that is what their recent television ad would make me believe. Could this ad be catering to any rational minded person? If the ad is directed to the stoner, is it a good move by their [...]
Passionate about Logos
The public is passionate about the logos of the brands they use. Look at this example from Seattle’s Best Coffee. They recently changed their logo and their customers revolted. I do agree that certain logos should be updated but the ultimate cost can be your customers loyalty. Pepsi has regularly changed its logo over the [...]
Every day is Client Appreciation Day here. Of course, there’s the obvious reason that this advertising agency wouldn’t exist without our clients. But we also value their collaborative spirit. Their willingness to brainstorm on results-driven print, broadcast and online solutions. And their capacity to appreciate what we bring to the table. Knowledge, experience, talent and innovation.
