What a full-service marketing and advertising agency should be. Not to mention, the perfect recipe for success.
We bring the voice of experience to the conversation, plus the vision, knowledge and resources to develop your integrated marketing plan. Based on what you've budgeted, or what you should, we help you find the most captivating and cost-efficient opportunities to build your brand, retain existing customers and attract new ones, yielding the best ROI.
Whether it's all-new or a refresh, one of our greatest strengths is making your brand strong, market-distinctive and maintainable. Our imagination creates standout identities. Our experience crosses a broad spectrum of industries. Our strategy is consistency everywhere your brand appears.
We can stretch your media dollars with the right choices and opportunistic timing. That maximizes the reach and frequency of your message in print, on the airwaves and/or through multiple, brand-relevant Internet channels (mobile ads, desktop banners, video posts, etc.).
Nimbly optimize: that's our approach. We track the campaign components, making sure those that are performing best get in front of the right people. With attention and insights, a good campaign becomes a great one.
By installing code to track what users are looking for on your website, we adjust/redesign the flow to make sure they easily find it. That translates to conversion optimization, increasing the value of each of your web visitors.
Multi-touchpoint engagement is key to maintaining your current customers' loyalty. We develop strategies to sequence and pace messages for the strongest connection and conversion.
We call it our Big Bang (for the Bucks) Theory. By bringing businesses together to combine their resources, we also prevent them from driving up prices on the most desirable media opportunities.
Concepting a readily identifiable image, which consistently differentiates your product or service from the competition and instills confidence in your customers, is a team effort.
We bring a brand or rebrand to life by developing an imaginative symbol, evocative tagline, illustrative typeface and vibrant color palette, plus the graphic standards to guide consistent use.
In ads and brochures, on posters and billboards, we lure the eye to the marketing message by combining images with attention-getting headlines and persuasive copy.
Our dynamic graphics, animation/video, text and programming attract, inform and entertain. We imagine and execute what will motivate click-through and conversions.
We start with a visually intriguing page and continue with fresh, comment-provoking postings on demographically appropriate sites, like Facebook, Twitter, YouTube, Instagram and Pinterest.
We keep it simple, but striking, to maximize leads within the space and time challenges posed by the Internet. Every word and/or picture is chosen to resonate.
We develop a responsive design so that interacting with your brand will be a user-friendly experience, no matter what the device. Is there an app for that? Sometimes we'll create one.
We know how to make a minute or less of airtime work for you. From script/storyboard through casting, directing and editing, our team produces messages that stick with an audience.
We monitor a wealth of online analytics, mining demographics and customer trends, as well as real-time site and landing page activity, email click-throughs, sales conversions and more. This data allows us to fine-tune our approaches to effectively target and retarget your customers.
By incorporating an offer-specific phone number, promotional code URL or landing page link, we can track purchases, phone calls, and website visits. With fast, measurable data, we can attribute results to different campaign components to modify the mix for better ROI.
To achieve top organic search rankings, we incorporate strategic keywords in your website copy and ruthlessly search for new opportunities to help your customers find you. We can also set up and manage well-crafted pay-per-click listings to grow your share of the search pie and steal business from your competition.
We keep an eye on your competitors' tactics and find opportunities based on customer feedback and industry/regional trends.
Cindy Smith, Director of Sales and Marketing
"SJ Marketing was hired to develop a fully integrated marketing approach to rebranding our Hotel. They truly feel like an extension of our hotel team…always accessible no matter what the hour and always seeking to understand the ROI goal. We had an extremely successful launch and look forward to working with them for many years."
"SJ Marketing was hired to help us inform boaters of the new boat inspection laws in and around Lake Tahoe. We knew our campaign needed to be engaging, as the perception of the inspections were not very positive at the time. They created a team to work with the numerous constituents involved in the project, making certain all the various agencies were heard and on board with the direction of the campaign before moving forward. They also developed a marketing plan that combined traditional media with grass-roots efforts to help minimize cost and aid in spreading the word. The campaign won a national award for public service campaigns."
Carol Chaplin, Executive Director
"SJ Marketing has handled the Tahoe South Wedding Coop for over 20 years. They are responsible for the development of the marketing plan and budget, working with the group of 8 partners, including the Lake Tahoe Visitors Authority, to effectively market individual properties as well as the destination in the wedding market. The coop has been extremely successful and continues to grow on that success every year with new leading-edge digital ideas. SJ's analysis of the successes and challenges in the campaigns allows them to be very responsive. We look forward to continuing our relationship with them."
We are thrilled you clicked to our website because it gives us a chance to tell you what our clients mean to us. Thank you for your interest.
SJ Marketing believes in investing time and energy into building strong partnerships with our clients and understanding each business intimately. We like to think of ourselves as an extension of your marketing team or, if needed, your own personal marketing staff. Your go-to squad of marketing professionals that are as invested in your success as you are, from the moment we shake hands. We meet with you, brainstorm ideas, discuss challenges, develop visions, strategize, implement, and analyze results to determine future plans. We are in it for the long haul, ensuring continuity, personal investment, and understanding of your brand and your goals. In essence, we are more like a meaningful conversation over a glass of good wine than a belly-up to the bar for a shot of tequila, although we have been known to do a shot or two if needed.
If you think a partnership sounds like a good plan, we want to hear from you! We would be happy to schedule a meet & greet (over your favorite beverage, of course) and together we can determine how we can fit into your plans and how our expertise and knowledge can get you where you need to go.
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