What is my budget?
Most agree that marketing is essential to growth. However, there´s no simple formula to determine your marketing budget. Today, most spend an average of 2-10% of their net profits; some spend up to 20% of net sales. This may seem like a lot. Or perhaps, you are willing to spend more. To determine a comfortable [...]
Is change good?
When Tropicana changed their logo in 2009 and Gap in 2010, there was public outcry, the loudest heard on social networks. Were these attempts at change missteps? While both brands reverted back to their original logos, they successfully engaged consumers in lively dialogue while re-igniting passion for their brands. In this case, change (or change-back, [...]
Seems we have good taste.
The typeface FF Meta, designed by Eric Spiekermann, was part of the first group of digital typefaces ever acquired by The Museum of Modern Art (MoMA) for it’s Architecture and Design Collection. Why should we care? Well, we’ve been using this contemporary sans serif font for several years in our identity and as a key [...]
See that plus sign in our name? Besides looking a little cooler than an ampersand, it represents what we're all about. Adding our experience/talent to a client's instincts/knowledge to create results-driven print, broadcast and online advertising. We value this collaborative approach. It inspires innovative, effective marketing solutions. And that's a big plus for everybody's bottom line.