6 Digital Marketing Sins: Are You Guilty?

women working together on digital advertising

Photo courtesy of John Schnobrich.

With a few billion impressions of data under my belt and thousands of reports covering millions of dollars of ad spends, I am somewhat qualified to reflect on trends and mistakes that cross both industries and advertiser size. I have seen the dos and dont’s. Are you guilty of these six digital marketing sins? Continue reading…

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Why Authenticity is Key to Corporate Philanthropy

Giving is great for business… as long as that’s not why you’re doing it.

Authenticity. It’s easy to mess it up if your heart’s not in what you’re doing. After all, authenticity is, well… authentic. Missing this point is precisely the reason so many companies’ corporate philanthropy campaigns fail to impress. Continue reading…

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Beacons – Little Powerhouses in the Digital Landscape

young woman looking at beacon message on cell phone

Have you walked into a store to find a coupon appear instantly on your phone? Then you’ve been beaconed. Check out a few impressive stats on these miniature marketing marvels hitting the digital landscape.

What Beacons are and How They Work

Beacons are small, battery-powered transmitters that send targeted messages to nearby mobile devices via Bluetooth Low Energy (BLE) technology. At anywhere from $5 to about $50 each, beacons are relatively inexpensive. Cost factors include features such as battery life and signal range. Continue reading…

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4 Reasons Reno is Becoming a ‘Best Place to Live & Own a Business’

western desert highway outside reno a best place to live

You’ve probably heard that Tahoe’s sister city, Reno, NV, is booming; here are four top main reasons why.

Since anyone can remember, the Reno and mountain areas have, in many ways, operated as one. But, while the Tahoe-Truckee sector has been able to enjoy a consistently strong tourism industry, our biggest little sister city has limped along in recent years. Back in 2011, with its unemployment rate close to 14% and its once-strong gambling industry on the slow-fade, the future was looking uncertain for the charming historic town. Continue reading…

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Pet Network Just Keeps Getting More Awesome

pet network puppy paws

Local Tahoe pet rescue organization Pet Network Humane Society (who, we’re quite proud to say, is also our client) helped bring in 160 pets to make room for animals displaced in the recent hurricanes.

Yep, you heard us right. Our client Pet Network Humane Society really is that awesome. The organization led the charge in early October to free up some room in New Orleans area animal shelters, funding two air shipments of 80 pets each into local airports. Read on to learn how these heroes did it. Continue reading…

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3 Tips to Help Your Business Survive (and Thrive!) in the Offseason

girl working in a cafe

Don’t let the offseason get you down. Just get busy stirring things up. (Photo by Alex Robert on Unsplash)

It can feel a bit like paying the piper. We enjoy eight or nine months of business so booming we can hardly handle it, then—WHAMwhere’d all the shiny happy people go?

Truth is, the shiny happy people (and their money) are so busy doing other things, they aren’t thinking about resort-life fun. But you have the power to change that! Continue reading…

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How to Get Organized Part 2: Tools for Getting Organized

These tools for organization make getting, and staying, organized a lot easier.

I’m going to go ahead and say it: Getting organized and feeling less stressed allows us to be more productive and efficient. In Part 1 of this series on getting organized, I emphasized the importance of creating lists and how they can be the foundation of establishing order. But what about those nasty impediments? Continue reading…

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Is Blogging Good For Business?

is blogging good for business

Photo courtesy of Neonbrand.

It’s my turn to write a blog and as I am brainstorming about what to write, I thought about how beneficial blogs are to business and how they should be an integral part of an online marketing strategy. Is blogging good for business? You betcha! Whether you’re a small or large business, blogging is important, and here are four reasons why! Continue reading…

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Wag a Little. Why We Love Dogs in the Office.

benefits of dogs in the office

Supes adorbs photo courtesy of Devin Edwards.

It seems that Lake Tahoe probably has a larger pet population than people population. We love our dogs and cats in Tahoe and the SJ Marketing team is no exception. As a matter of fact, we love our pets so much, we added them to our website. Just mouse over our photos and find our furry counterparts. http://www.sjmarketing.com Continue reading…

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How to Get Organized Part 1: To-Do Lists

how to get organized messy desk

It’s easy to feel overwhelmed at work or in life. One way to calm these stressful feelings is to get more organized. But the big question is: how to get organized. As author Gretchen Rubin says, “Outer order contributes to inner calm.” The fact is when we are organized, suddenly staying focused and meeting deadlines becomes much easier. And getting organized (and feeling less stressed) kind of generates a snowball effect, because it also allows us to be more productive and efficient — and who doesn’t aim to get just a few more things done each day? Continue reading…

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#GetGivted Keeps Giving—Congrats RAVE Family Foundation!

 

Northern Nevada RAVE Family Foundation Logo

First 2018 Winner: Northern Nevada RAVE Family Foundation

A couple months ago, the subject of the SJ Marketing blog was the importance of being authentic in corporate philanthropy. We took the opportunity to talk about SJ’s holiday 2017 “You’ve Been Givted” campaign, when, instead of getting gifts themselves, we asked our clients to choose local charities that we would “givt” in the clients’ names.

Our clients felt good. The charities felt good. And the SJ Marketing team felt authentically great! So, we asked ourselves, “Why stop now?” Continue reading…

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The Marketing Dream Team

older man wearing a lakers jersey, holding a basketball

Epic Grandpa photo courtesy of Andre Hunter.

What takes 8 research sessions, 18 site visits, and 6 clicks in a span of 17 days?  According to Google Research, that is the path a consumer takes to make a hotel booking.  Keep in mind that 55% of website users spend less than 15 seconds on a website.  So how do you make a memorable impact? How do you become a “marketing dream team?” Continue reading…

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Former Google Rater weighs in on Quality & SEO Analysis

girl telling another girl a secret

If you think SEO is just a matter of good keywords, it’s time to rethink your strategy.

By Syble Harrison, SJ Marketing Conceptor

Before I became a copywriter for SJ, I spent three years as a senior website rater on contract for Google. After a stint behind enemy lines (Google’s not really the enemy, but you get the point), I learned one thing for sure: A high-quality website with a so-so keyword strategy will rank higher than a so-so quality website with an awesome keyword strategy—every time. Continue reading…

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