Why Authenticity is Key to Corporate Philanthropy

Giving is great for business… as long as that’s not why you’re doing it.

Authenticity. It’s easy to mess it up if your heart’s not in what you’re doing. After all, authenticity is, well… authentic. Missing this point is precisely the reason so many companies’ corporate philanthropy campaigns fail to impress. Continue reading…

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Beacons – Little Powerhouses in the Digital Landscape

young woman looking at beacon message on cell phone

Have you walked into a store to find a coupon appear instantly on your phone? Then you’ve been beaconed. Check out a few impressive stats on these miniature marketing marvels hitting the digital landscape.

What Beacons are and How They Work

Beacons are small, battery-powered transmitters that send targeted messages to nearby mobile devices via Bluetooth Low Energy (BLE) technology. At anywhere from $5 to about $50 each, beacons are relatively inexpensive. Cost factors include features such as battery life and signal range. Continue reading…

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4 Reasons Reno is Becoming a ‘Best Place to Live & Own a Business’

western desert highway outside reno a best place to live

You’ve probably heard that Tahoe’s sister city, Reno, NV, is booming; here are four top main reasons why.

Since anyone can remember, the Reno and mountain areas have, in many ways, operated as one. But, while the Tahoe-Truckee sector has been able to enjoy a consistently strong tourism industry, our biggest little sister city has limped along in recent years. Back in 2011, with its unemployment rate close to 14% and its once-strong gambling industry on the slow-fade, the future was looking uncertain for the charming historic town. Continue reading…

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Pet Network Just Keeps Getting More Awesome

pet network puppy paws

Local Tahoe pet rescue organization Pet Network Humane Society (who, we’re quite proud to say, is also our client) helped bring in 160 pets to make room for animals displaced in the recent hurricanes.

Yep, you heard us right. Our client Pet Network Humane Society really is that awesome. The organization led the charge in early October to free up some room in New Orleans area animal shelters, funding two air shipments of 80 pets each into local airports. Read on to learn how these heroes did it. Continue reading…

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3 Tips to Help Your Business Survive (and Thrive!) in the Offseason

girl working in a cafe

Don’t let the offseason get you down. Just get busy stirring things up. (Photo by Alex Robert on Unsplash)

It can feel a bit like paying the piper. We enjoy eight or nine months of business so booming we can hardly handle it, then—WHAMwhere’d all the shiny happy people go?

Truth is, the shiny happy people (and their money) are so busy doing other things, they aren’t thinking about resort-life fun. But you have the power to change that! Continue reading…

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Tourism Marketing: How Archetypes Can Help Create Authenticity

group of lake tahoe tourists toasting in a restaurant

Tell a Story to Create a Connection in Tourism Marketing

Once upon a time, in a galaxy far, far away they all lived happily ever after.

As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…

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Local Advertising Online: Try Evergreen Facebook Ads

local advertising online

Most platforms for local advertising online have developed some aspect of self-service to make it easier than ever for anyone to set up an ad campaign. So, you could probably spend a few hours per platform figuring out how to do this yourself, but would you be maximizing your spend? Would you be targeting the right people? Would you know how to analyze campaign stats to determine what’s working and what isn’t — or even execute an A-B test? Continue reading…

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7 Ways To Boost Your Creativity

hustle

Many of us in the design and marketing field struggle to maintain a high level of creativity. With time and budget constraints, it’s always tempting to resort to tried-and-true solutions to creative challenges. The internet is a valuable resource for just about anything and that includes methods to break out of the old habits, creative or otherwise. Continue reading…

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