#GetGivted Keeps Giving—Congrats RAVE Family Foundation!

 

Northern Nevada RAVE Family Foundation Logo

First 2018 Winner: Northern Nevada RAVE Family Foundation

A couple months ago, the subject of the SJ Marketing blog was the importance of being authentic in corporate philanthropy. We took the opportunity to talk about SJ’s holiday 2017 “You’ve Been Givted” campaign, when, instead of getting gifts themselves, we asked our clients to choose local charities that we would “givt” in the clients’ names.

Our clients felt good. The charities felt good. And the SJ Marketing team felt authentically great! So, we asked ourselves, “Why stop now?” Continue reading…

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Former Google Rater weighs in on Quality & SEO Analysis

girl telling another girl a secret

If you think SEO is just a matter of good keywords, it’s time to rethink your strategy.

By Syble Harrison, SJ Marketing Conceptor

Before I became a copywriter for SJ, I spent three years as a senior website rater on contract for Google. After a stint behind enemy lines (Google’s not really the enemy, but you get the point), I learned one thing for sure: A high-quality website with a so-so keyword strategy will rank higher than a so-so quality website with an awesome keyword strategy—every time. Continue reading…

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Why Authenticity is Key to Corporate Philanthropy

Giving is great for business… as long as that’s not why you’re doing it.

Authenticity. It’s easy to mess it up if your heart’s not in what you’re doing. After all, authenticity is, well… authentic. Missing this point is precisely the reason so many companies’ corporate philanthropy campaigns fail to impress. Continue reading…

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4 Reasons Reno is Becoming a ‘Best Place to Live & Own a Business’

western desert highway outside reno a best place to live

You’ve probably heard that Tahoe’s sister city, Reno, NV, is booming; here are four top main reasons why.

Since anyone can remember, the Reno and mountain areas have, in many ways, operated as one. But, while the Tahoe-Truckee sector has been able to enjoy a consistently strong tourism industry, our biggest little sister city has limped along in recent years. Back in 2011, with its unemployment rate close to 14% and its once-strong gambling industry on the slow-fade, the future was looking uncertain for the charming historic town. Continue reading…

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7 Ways To Boost Your Creativity

hustle

Many of us in the design and marketing field struggle to maintain a high level of creativity. With time and budget constraints, it’s always tempting to resort to tried-and-true solutions to creative challenges. The internet is a valuable resource for just about anything and that includes methods to break out of the old habits, creative or otherwise. Continue reading…

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