Supes adorbs photo courtesy of Devin Edwards.
It seems that Lake Tahoe probably has a larger pet population than people population. We love our dogs and cats in Tahoe and the SJ Marketing team is no exception. As a matter of fact, we love our pets so much, we added them to our website. Just mouse over our photos and find our furry counterparts. http://www.sjmarketing.com Continue reading…
Once upon a time, in a galaxy far, far away they all lived happily ever after.
As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…
Photo courtesy of Filip Mroz.
Our clients had marketing results worth making noise about in 2016.
Here’s a sample of what they achieved with the help of SJ Marketing strategies and execution: Continue reading…
Very funny horse face photo courtesy of Ivan Shi.
According to the USA Today “Ad Meter,” of the 15 most popular 2016 Super Bowl commercials, 13 were funny. Does this mean they worked? Well, that depends on how you define “worked.”
According to artist and writer Craig Damrauer, “Advertising = Hey you + buy something.” Funny ads, like Hyundai’s “First Date” or Doritos “No Dogs Allowed,” definitely get our attention. In today’s social world, they also get the attention of our friends: 900,000 shares of the Doritos commercial on game day alone. Continue reading…
Incredibly cool dollar bills photo courtesy of Sharon McCutcheon.
So we still can’t get over that the Warriors lost the NBA Finals. So we found this great piece – What happened when Venture Capitalists Took Over the Golden State Warriors?
Scary mask face photo courtesy of Samuel Zeller
The other day we were playing around with taglines for a client. One tagline we considered was ”honest to goodness marketing.” The Creative Director laughed and said, “No one thinks advertising is honest or good”. Hmmm…that got me thinking. Is “honest advertising” an antiquated idea that’s now a laughable oxymoron? Continue reading…
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