Early in the redesign process of the new GoTahoeNorth.com site, the decision was made to integrate the latest technology and user behavior while still featuring imagery to sell the destination. The homepage programming was converted from Flash to JQuery, improving performance, ease of maintenance, data capture and browser compatibility. Now all mobile devices and our small but growing iPad audience (80 million tablets by 2012 according to JP Morgan) can get the full homepage experience. To further enhance the visitors experience, we created a content slider that promotes the latest events, weather and video (which you can easily minimize to better see the imagery). We also built our social media feeds directly into the homepage content, bringing the latest user content front and center.