Tell a Story to Create a Connection in Tourism Marketing

Once upon a time, in a galaxy far, far away they all lived happily ever after.

As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…