<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>smith + jones blog</title>
	<link>http://www.sjmarketing.com/blog</link>
	<description>buzz, technology, insight and random thoughts</description>
	<lastBuildDate>Wed, 27 Apr 2011 23:12:29 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>What is my budget?</title>
		<description><![CDATA[
Most agree that marketing is essential to growth. However, there’s no simple formula to determine your marketing budget. Today, most spend an average of 2-10% of their net profits; some spend up to 20% of net sales. This may seem like a lot. Or perhaps, you are willing to spend more. To determine a comfortable [...]]]></description>
		<link>http://www.sjmarketing.com/blog/what-is-my-budget/</link>
			</item>
	<item>
		<title>Is change good?</title>
		<description><![CDATA[
When Tropicana changed their logo in 2009 and Gap in 2010, there was public outcry, the loudest heard on social networks. Were these attempts at change missteps? While both brands reverted back to their original logos, they successfully engaged consumers in lively dialogue while re-igniting passion for their brands. In this case, change (or change-back, [...]]]></description>
		<link>http://www.sjmarketing.com/blog/is-change-good/</link>
			</item>
	<item>
		<title>Seems we have good taste.</title>
		<description><![CDATA[
The typeface FF Meta, designed by Eric Spiekermann, was part of the first group of digital typefaces ever acquired by The Museum of Modern Art (MoMA) for it&#8217;s Architecture and Design Collection. Why should we care? Well, we&#8217;ve been using this contemporary sans serif font for several years in our identity and as a key [...]]]></description>
		<link>http://www.sjmarketing.com/blog/seems-we-have-good-taste/</link>
			</item>
	<item>
		<title>QR Codes &#8211; Useful Advertising Tool?</title>
		<description><![CDATA[ QR codes were created for Toyota in the 1990’s to hold more information and scan quicker than the standard barcode. Today, these codes resolve to urls, vCards and plain text documents. Apps have been developed so smartphones can read QR codes and as a result, advertisers have adopted them. QR codes have changed how [...]]]></description>
		<link>http://www.sjmarketing.com/blog/qr-codes-useful-advertising-tool/</link>
			</item>
	<item>
		<title>our good work doesn’t go unnoticed</title>
		<description><![CDATA[The ADDY Awards night is a fun party, especially when you win four. But there&#8217;s no time for speeches. So, here goes. Special thanks to our clients for the opportunity to do work that gets results and recognition. Particularly for 2010, Heavenly (Ski School Poster campaign), Lake Tahoe Visitors Authority (travel planner), North Lake Tahoe [...]]]></description>
		<link>http://www.sjmarketing.com/blog/smith-jones-good-work-doesn%e2%80%99t-go-unnoticed/</link>
			</item>
</channel>
</rss>



