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	<title>smith + jones</title>
	<link>http://www.sjmarketing.com/blog</link>
	<description>buzz, technology, insight and random thoughts</description>
	<lastBuildDate>Thu, 02 Sep 2010 22:28:57 +0000</lastBuildDate>
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		<title>It Is All About The Name</title>
		<description><![CDATA[Ever stay awake at night wondering why your product isn&#8217;t selling? Could it be the name? Maybe the name is not conveying a positive message to the consumer. It could be 100 different things but a great product name, even if it is misleading, can greatly help you gain market share. Take Vitamin Water, which [...]]]></description>
		<link>http://www.sjmarketing.com/blog/its-all-about-the-name/</link>
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		<title>Marketing to the Stoner</title>
		<description><![CDATA[
Munchies, munchies, munchies. How does one cure the cravings of the side effects of smoking pot? Quiznos!? At least that is what their recent television ad would make me believe. Could this ad be catering to any rational minded person? If the ad is directed to the stoner, is it a good move by their [...]]]></description>
		<link>http://www.sjmarketing.com/blog/marketing-to-the-stoner/</link>
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		<title>Passionate about Logos</title>
		<description><![CDATA[
The public is passionate about the logos of the brands they use. Look at this example from Seattle&#8217;s Best Coffee. They recently changed their logo and their customers revolted. I do agree that certain logos should be updated but the ultimate cost can be your customers loyalty. Pepsi has regularly changed its logo over the [...]]]></description>
		<link>http://www.sjmarketing.com/blog/passionate-about-logos/</link>
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		<title>Flash vs HTML5</title>
		<description><![CDATA[This debate started earlier this year when Apple released its iPad. The iPad has no support for Flash, following in the iPhone footsteps. Flash is the current standard for moving graphics on the web but it is a resource hog on your system. In devices that rely on battery power for their usefulness, this can [...]]]></description>
		<link>http://www.sjmarketing.com/blog/flash-vs-html5/</link>
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		<title>Connecting to the Internet</title>
		<description><![CDATA[The way in which people connect to the Internet greatly affects how we design for it. In the old days we used to have to make all the files as small as humanly possible to increase the load times. Pages that would load slowly would frustrate users. Today, load times are not that big of [...]]]></description>
		<link>http://www.sjmarketing.com/blog/connecting-to-the-internet-2/</link>
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		<title>Keeping the creative juices flowing with Girl Scout Cookies.</title>
		<description><![CDATA[s+j has the fortune of having our own Girl Scout in residence. Heather&#8217;s niece drops by our offices every winter so we can all order our Girl Scout Cookies. And while we still prefer having Ava stop by the office to make her pitch, here&#8217;s an interesting article about the Scouts taking their tactics online. Girl [...]]]></description>
		<link>http://www.sjmarketing.com/blog/keeping-the-creative-juices-flowing-with-girl-scout-cookies/</link>
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		<title>Employers and Facebook</title>
		<description><![CDATA[Ever wondered who is looking at your profile in the middle of the night? It could be an ex girlfriend, former business partner or current/future employer. Should we care that our employers are looking us up on social sites? There are two schools of thought. Most experts will tell you to hide or filter your [...]]]></description>
		<link>http://www.sjmarketing.com/blog/employers-and-facebook/</link>
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		<title>User generated content: friend or foe?</title>
		<description><![CDATA[Conflicted on whether to splurge on that new Flip? Read a review and make your decision. This seems to be the trend in consumer behavior &#8211; certainly in my own. Nielsen&#8217;s survey of 25,000 Internet consumers reported that 90% of consumers poled trust recommendations/referrals from friends and acquaintances while 70% trust online consumer reviews making [...]]]></description>
		<link>http://www.sjmarketing.com/blog/user-generated-content-%e2%80%93-friend-or-foe/</link>
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		<title>Help with Yelp?</title>
		<description><![CDATA[Yelp is rapidly gaining traction as an online review site that mixes in a social aspect and local search to make the reviews more believable and relevant. The site allows businesses to have a listing. This can be a good or bad thing for your business. If customers have a good experience they may talk [...]]]></description>
		<link>http://www.sjmarketing.com/blog/help-with-yelp/</link>
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		<title>Annual a2n2 ADDY Awards</title>
		<description><![CDATA[The annual ADDY Awards were held Friday, March 12th in Reno, Nevada.
The results are in. Drum roll please&#8230;
Gold Addy Award
Collateral Material Category
Client: HD96 Publishing / North Lake Tahoe Marketing Coop
Gold Addy Award
Newspaper Advertising Campaign Category
Client: Tahoe Fire and Fuels Team (non-profit)
These entries will now automatically move on to the District ADDY Awards (Northern California, Northern [...]]]></description>
		<link>http://www.sjmarketing.com/blog/annual-a2n2-addy-awards/</link>
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