In today’s business world, corporate social responsibility (CSR) has become an important element in business strategy and helps companies rise to the top as leaders. CSR also influences employees, customers and stakeholders’ loyalty to an organization or company.
At SJ Marketing, a part of our CSR is giving back to our Tahoe community. Over the years, we have helped numerous non-profits with their marketing needs, including Boys and Girls Club, Tahoe Truckee Community Foundation, Parasol Foundation, Sage Ridge School, Tahoe Safe Alliance, and Summerfest. We are very excited about the upcoming year of giving.
For 2016, the SJ team voted to support Kids & Horses located in Minden, Nevada. Kids & Horses is one of only two premier PATH-certified therapeutic riding centers in Nevada and is not only helping kids, but also adults and veterans. The center works with individuals of all ages facing a broad range of challenges, including paralysis, multiple sclerosis, autism, muscular dystrophy, down syndrome, cerebral palsy, traumatic brain injury, learning disabilities, and stroke.
Although the ranch is in Minden, their history started in our local community of Incline Village, Nevada. Sam and his wife Lorri Waldman came to Incline Village in 1996. Sam was a local business owner, and despite his busy work life, he found the time for charitable deeds. In 1999, Kids & Horses was born.
This year, the center is adding new therapists and hippo therapy to its offerings. Hippo therapy differs from therapeutic riding in that it uses the horse as a movement assistant for functional outcomes. The rolling gait of the horse effectively exercises human core muscles and provides sensory input. The therapist can address disabilities through modifying the horse’s rhythm, tempo and cadence. The client experiences direct, hands-on contact by the therapist during the entire session. Kids & Horses is the only riding center offering hippo therapy in northern Nevada.
April is National Autism Awareness month and this Friday, April 15, the ranch is hosting an open house to showcase the improvements they have made and introduce you to their staff and volunteers. Appetizers and drinks will be served, so please RSVP before April 13: kidsandhorses.org/openhouse or call Joanna at 775-772-6112.
For additional information or to set up a tour of the ranch, to donate, to volunteer, or to become a client, email firstname.lastname@example.org or call (775) 267-1775. Also, visit Kids & Horses on Facebook to stay up to date on the organization and goings on at the ranch.
–Darolyn Skelton, Business Development, SJ Marketing