Ever stay awake at night wondering why your product isn’t selling? Could it be the name? Maybe the name is not conveying a positive marketing message to the consumer. It could be 100 different things but a great product name, even if it is misleading, can greatly help you gain market share. Take Vitamin Water, which is owned by Coca Cola. Their product has been a huge success, but why? Do consumers really believe this “water” is good for them? Do they think they are getting enough vitamins that their systems even notice? The beverage actually has just as much sugar as any other flavored drink on the shelf. Because of this, the Center for Science in the Public Interest has filed a lawsuit against Coke for their misleading claims and false advertising. It is all about the name but the first ingredient has to be honesty.

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