Another perfect example of “be careful of what you write.” This time it isn’t in relation to a spouse or employer, it is in relation to the law. Some police departments in small communities have started monitoring query search results for their small towns on Twitter to gain more insight into what is going on behind the scenes. If teens write about their plans to meet up at a local park to drink beer after hours, they might be surprised to see a patrol car roll by. Social media posts are there for the taking by people you may never think are there.
I was unfortunate to break a bone in my foot that needed two screws 10 weeks ago. Today I was cleared to resume any activity of my choice including back country skiing. This is a full 6 weeks ahead of a “normal” schedule. I thank my doctor. The Lake Tahoe region is the orthopedic capital of the United States and maybe the world. To have a US Ski Team doctor treat me during this difficult time was reassuring if not motivating at the same time. Thank you Dr. Keith Swanson. An unfortunate situation can turn to fortune. Burn crutches, Burn!
I’ve been working with my super smart friend Mark Williams, the senior community manager at LiveWorld, on social media strategies for various clients. The more I research strategies, the more I realize how important it is to make a plan before you begin. I know it feels like, if you aren’t already in social media, that you are behind the game and need to get up & running stat. But resist the temptation to jump without a parachute. If you do not have a plan, you will not be able to maintain a consistent, branded presence online and you will lose fans & followers before you get up to speed. At a minimal, your plan should include your objectives for using social media, your strategies to reach those objectives, a posting/tweeting schedule (how often & who will do the posts), how you will handle feedback (both negative & positive), how you will measure success, and the general tone you will be using for each media. Using an outside agency, such as smith+jones, is a great idea to develop your initial plan, to get you started for a year or so, and to offer strategies in the future, but in the end, most of the communication to your community should be from your own staff. If your agency gives you a strategy without a plan on integrating your staff in the social media efforts, you might want to consider a new agency or at least request a new plan. Your staff give your business personality and help to build relationships with your customers. In the end, they should be your voice. As my friend said, “Once you start social media, it’s really bad to stop.” Make certain you set it up so that your social media plan can be maintained year after year. Social media is here to stay and will only get more & more important as an interactive marketing tool. Take the time to make a plan. Don’t get caught without a parachute.
Two typeface designers set out to make fonts used on the web more readable and more consistent… read more>
A large percentage of the direct mail produced every year ends up in landfills. Here are a few items that make up a bigger percentage of the landfill pie.
Yard trimmings, furniture and furnishings, corrugated boxes, clothing and footwear, beverage bottles, newspapers and magazines and you guessed it, diapers.
Does the public really notice or care about the font being used in a catalog? Surprisingly enough, people can be really passionate about certain typefaces. The huge worldwide chain of IKEA found out the hard way.
Just when you thought it was safe to disclose to your quilting club, yoga class and spouse that you really do search engine optimization for a living, Fox News puts out the word that SEO is duping end users and scamming the search engines. Thankfully the voice of the SEO community, Mr. Sullivan, sets the record straight.
We are starting to promote the new V&T Railroad between Carson City and Virginia City.
Here’s a recent article in the RGJ.
Not sure how an industry founded on phone churn can put out an environmentally friendly product, but Sprint is rolling out the bright green Samsung Reclaim – made with 80% recycled materials and coming in packing made from 70% recycled stuff. Its outer casing is 40% bio-plastics and a charger that consumes 12 times less power than the Energy Star standard requires. It’s a start, but until they’re designed to last a lot longer, I think the casing is the only thing “green” about it.
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