Our clients had marketing results worth making noise about in 2016.
Here’s a sample of what they achieved with the help of SJ Marketing strategies and execution:
8 Emails = $117,000 in Revenue
A resort client generated a little under $117,000 in holiday dining and lodging revenues with the help of an SJ Marketing campaign. The digital strategy included eight emails for which we recommended switching platforms to better access and segment prospects.
The results? Dinner reservations doubled over the previous year and the average dining and lodging ROI per email was about $14,500. The fee for the more effective email tool? $750.
Facebook Results Rocked
A client was able to sell out a seasonal attraction ahead of schedule thanks, in part, to the creative strategy brainstormed by their SJ Marketing team. Taking into account a modest budget, we recommended a precisely timed Facebook campaign.
An analysis of past ad conversions revealed that results were 30% better on one day of the week. SJ Marketing created two urgency-based campaigns to take advantage of this timing and consumers took action.
Online Survey Outperforms Targeted Input
A government agency client achieved more than their targeted public input on a project with over 300 responses to an electronic survey developed by SJ Marketing. The survey was part of an integrated outreach campaign.
Other components included an online slideshow that educated over 4,000 viewers and community open houses, which attracted record attendance. The outreach efforts also helped increase visits to the client’s website. They doubled year over year.
Mobile Site Update: Downhillers Up-to-Speed
With the mobile site update they commissioned from SJ Marketing, a ski resort client is attracting more downhillers this season. The new mobile display is designed for a faster load time.
The custom header also features topics that are the most relevant to skier/boarders. It’s quicker and easier to tap the information they need on their way to the slopes.
— Kelly Houston, President/Account Services
Kelly has specialized in advertising and marketing strategies for the last 15 years. Since 1997, she has focused primarily on internet marketing. As Director of Account Services, she oversees all projects, ensuring that work is completed on time, that marketing efforts are integrated for cross-platform benefits, and that the integrity of each brand is maintained.