insight
Back to that intimate relationship, we develop it by brainstorming together. We’ll bring research on the competitive environment and key communication points to the table. You’ll share your in-the-trenches knowledge and experience. And we’ll all come away with a firm grasp of the current situation, plus short-term and long-term goals.
Strategy
After we put ourselves in your shoes and try on your customers’, we’re ready to develop specific marketing campaigns to engage your targets. The plans we formulate together will focus on maintaining your brand and past-customer loyalty, reaching new customers and, of course, producing a profit. We’ll co-author not only the most cost-effective media plan to communicate your message, but also the message itself.
creativity
This is where your right brain comes in. Our creative team will develop and present different approaches. Yes, we try to balance practical and emotional appeal, keeping ROI on our radar. But the over-riding factor, throughout this stage, is what your gut tells you and what you tell us. Do we have a concept you connect with? More importantly, will your audience? The process of exploration leads to an effective creation.
optimization
Your campaign will never be static with smith + jones. We swear by tracking phone numbers and urls, as well as conversion data (when possible), in order to know what’s working and whether our adjustments make it work better. We’re also firm believers in search engine optimization (SEO). Over the past five years, it’s become an increasingly important marketing component. smith + jones continues to be on the forefront, achieving No. 1 and first-page positions for our clients.