Yes, what you’re trying to communicate comes first, but how and where takes a close second. And, after big-picture strategy (including determining a round-figures budget), selecting the most targeted, cost-effective media channels is the next step.
The media plans we produce are tailored to the demographics we’ve identified together. Our planning and buying services cover the full-range of audience options, from general newspaper or radio, to special interest magazine or cable TV, to location specific posters or billboards, to email and Internet social sites…
The choices we recommend not only include where, but also when and how often.
