Employment Opportunities at SJ Marketing

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Privacy Policy

Your privacy is important to us. It is SJ Marketing's policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below.

• We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
• Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
• We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.
• Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
• We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
• We will make readily available to customers information about our policies and practices relating to the management of personal information.
• We will only retain personal information for as long as necessary for the fulfilment of those purposes.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. SJ Marketing may change this privacy policy from time to time at SJ Marketing's sole discretion.

Karaline Magee
Account Project Manager

 

Karaline is one of the newer kids on the SJ block, but a veteran at project management. For more than a decade, first in Illinois and then in California, she’s guided all kinds of marketing efforts, primarily display and programmatic digital campaigns, for all types of advertisers. She always keeps the creative product on track with an eye toward strategic solutions, quality assurance and (of course) deadlines. Speaking of tracks, the Sierra Nevada’s prime singletrack mountain biking is one of the reasons Karaline moved to Tahoe in 2016. A Midwest (Michigan) girl by birth, she’s a mountain girl by choice.

Sarah Porter
Account Executive

 

When it comes to cooking up a magnifique marketing plan, this 15-year veteran account exec is one serious masterchef. Sarah’s experience covers a massive span of industries, including healthcare, events, manufacturing, and travel and tourism. And her regional and national client list features big players like Renown Health, Union Square San Francisco, and HM Holloway’s group of companies. Sarah’s spectacular skills in account direction and business development have earned her tons o’ recognition, including the title Nevada’s Center for Entrepreneurship and Technology (NCET) Rising Star of the Year for 2014. She’s also been a nominee for Reno’s 20 Under 40 several years over and is on the board of directors for The Discovery Museum. We suspect she was also student body president but have been unable to verify that suspicion.

Pet: Samson
Potion: Any kind of wine (I don’t discriminate)

Justin Tadych
Digital Strategist

 

Whether the goal is branding, generating leads, or boosting sales, Justin Tadych has been making it happen since he got his marketing start as an intern in 2004. With a gift for efficiency and an appetite for ROI, Justin is a 100%-certified digital strategy mastermind. And he’s almost as addicted to the outdoors as he is to ROI. So, if we can't find him at his desk, we just check the backcountry—a place where Justin claims some of the best strategy happens. After all, what could get the creative juices flowing better than tent camping at ten below, heading into a 300-foot, bungee-corded swan dive, or hurling toward the ground at 200 mph with nothing but a parachute to break your fall? Well, except maybe black coffee (if you’re Justin).

Pet: Layla
Potion: Central Waters Brewery HHG (Horseshoes & Hand Grenades)

Greg Fine
Creative Director

 

Greg is a 27-year marketing veteran whose extreme awesomeness is infused with a ninja-like wisdom. As director for the State of Nevada Division of Tourism, Greg developed and launched the state’s groundbreaking “More Stories Than Souvenirs” integrated campaign—credited with introducing the Silver State to the Millennial traveler and drawing visitors to Nevada’s rural destinations. Greg has focused his career on building bridges between over 65 brands and their customers through perfect positioning, meaningful messaging, and tactical campaign execution (no nunchucks involved).

Pet: Dunkin
Potion: Gimme an Icky or Bulleit Rye

Ellie Gunville
Digital Strategist

 

Ellie is a goal-digger, through and through. She spots obstacles and opportunities alike and can reverse engineer a solution to put everyone in the winner’s circle. From program kickoff to closeout, Ellie manages timelines and budgets to accommodate program parameters, hit program goals, and facilitate growth! With an impressive background in digital advertising and analytics, but a soft-spot for people and project management, she’s achieved the mythical left-brain/right-brain balance we’ve all heard so much about… By keeping her focus on her clients’ target audiences, Ellie runs digital campaigns that build brands, grow businesses, and generate revenue. She pushes herself and those around her to do and be better, makes a mean spicy margarita, and can whip up the most gorgeous cheese board you’ve ever seen.

Pet: Stanley
Potion: Dirty Vodka Martini w/ bleu cheese stuffed olives!

Dennis Millette
Art Director

 

This multi-award-winning creative director and senior art director has been creating incredible campaigns (with varying budgets) for over 20 years. He’s worked for Saatchi & Saatchi as well as MeringCarson, and with national brands including Disney, Toyota, NFL Networks, Intel, Diesel Footwear, and Got Your 6. His more local client list includes San Diego VCB, Visit California, Raley’s Family of Fine Stores, Ski Lake Tahoe, Carson Valley Visitors Authority, UCP of Sacramento, and the California State Fair. Dennis’ executive management skills in digital and traditional marketing and his award-winning talent (i.e. his total awesomeness) are at your disposal.

Pet: Bodhi
Potion: Craft Beer

Shannon Riley
Digital Manager

Shannon is a digital director dynamo with a master’s degree in media studies and master’s certificate in hospitality management, marketing, and finance. Shannon strategizes and implements multi-platform digital marketing campaigns characterized by next-level effectiveness and reach. And she makes sure the creative team, AEs, and clients are kept up to date with all the stats, all the time.

Potion: Tea

Cassi Riggs
Accounting Manager

 

With degrees in finance and accounting, Cassi recently joined our team from a diverse accounting background previously working in income tax and the jet fuel industries. She is dedicated to supporting our account executives to ensure prompt billing, quality client service, and excellent vendor relations. Her greatest strength is her attention to detail and her ability to approach the topic of finance and accounting with fairness, respect, and a positive attitude. She's got her eye on the financial future of SJ Marketing!

Pet: Best Fur-ends Toga and Tobias
Potion: Dirty Gin Martini

Darcy Boles
Account Executive

 

Before moving to her dream destination in Tahoe, Darcy spent 10 years project managing in the hospitality industry from grassroots wineries and hotels. She spent four of those years as a global brand and growth manager for Airbnb. Darcy’s specialty is emerging markets, including millennials, and she’s always ahead of the game when it comes to trends. She values fostering long-term relationships with her clients, always treating them as friends and making sure they feel appreciated. Above all, Darcy is known for keeping clients’ success top of mind at all times.

Pet: Blanche
Potion: Passion Fruit LaCroix

Syble Harrison
Conceptor

 

You name it, Syble can write it or tell a story about it—B2B or B2C. That’s why her client list includes people like Larry King and brands like Maglite, TED Talks, Jobe Watersports, and Top Gear. In her 15 years of agency life, Syb has helped launch national brands—from market research and branding to Web architecture and copy. She’s successfully cleaned up social media PR disasters and written equally successful social media campaigns, print ads, scripts, and promotional scholarships and contests. Above all, Syb specializes in transforming the “complex, dull, and boring” into the “simple, fun, and irresistibly interesting.”

Pet: Hudz
Potion: Anything distilled but not fermented

Cathy Davis
Account Services Co-Director

 

Cathy came to us in 2000 after leading mega-campaigns as an account executive for The Merica Agency in Las Vegas. Her client list includes big players like MGM Grand Hotel & Casino, Comstock Bank, Luxor Hotel & Casino, and - to add a dash of sweetness - Ethel M Chocolates. Over the course of her more than 20 successful years in advertising and marketing including local accounts such as North Lake Tahoe Resort Association and Carson Valley Visitors Authority, Cathy’s natural, people-centric approach has evolved into an uncanny ability to form dynamic, effective client relationships that last. “Partnering with the client” is Cathy’s business philosophy (and favorite thing to do).

Pet: Daisy
Potion: Bloody Mary

Diana Evans
Account Services Co-Director

 

Diana is a true entrepreneur with a penchant for partnerships and a natural creativity. She joined the SJ team in 2000 and brings nearly 20 years of advertising and marketing experience to the table. Before joining our team, Di was a business owner and the marketing director for Stanford University’s Sierra Camp and Conference Center. Her unique understanding of the client-agency relationship and sensitivity to client pain points make Di a favorite among clients.

Pet: Stella
Potion: Family-Recipe Margaritas

Amanda McLernon
Social Media/Promotions

Amanda has a background as a digital strategist and overall digital media salesperson. However, it was through social media platforms of her own that she realized her true passion was for social media. She now develops creative strategies and manages campaigns that touch all social media platforms. Her motto is to "Keep Social Media Social" and she does this through encouraging genuine engagement between social media accounts and their followers.

Lynn Finnigan
Copywriter

 

During 20-something years at SJ Marketing, Lynn has chosen her words carefully, judging her copy on three criteria: 1) Is it clear? 2) Is it provocative? 3) Will it motivate? Those standards apply to websites, email campaigns, blog posts, radio and television scripts and other traditional media. Lynn also edits client-provided copy and acts as Copy Supervisor for freelance writers.

Pets: Liam (l), Lily (r)
Potion: Fire Rock Pale Ale (Liquid Aloha)

Kelly Houston
President/Account Services

 

If there were such thing as a Tourism Marketing Master of the Universe, Kelly would be it. Kelly’s led SJ Marketing for three decades, creating partnerships and successful marketing campaigns, branding initiatives, digital strategies, and advertising to promote and expand tourism. She’s collaborated with the Lake Tahoe Visitors Authority, the North Lake Tahoe Marketing Cooperative, the Incline Village/Crystal Bay Visitors and Convention Bureau, and the Carson Valley Visitors Authority to bring visibility to tourism opportunities. Programs Kelly has developed span beyond our local region, reaching Reno, Sacramento, San Francisco, Los Angeles, San Diego, and California’s desert communities.

Pet: Charlie
Potion: Belgium Beer

Heather Porter
Production/Design

 

Heather’s a Tahoe native who’s been working as a production artist and designer in Los Angeles and Tahoe for more than 20 years. Her breadth of experience includes designing for the corporate world and entertainment industry. She earned a degree in art from Cal State Northridge and has worked as a designer for Gold’s Gym and Warner Bros Records. Heather is known for her ability to develop new brands and creative to fit existing brands, and she has an exceptional ability to work quickly and efficiently without ever missing attention to detail (read: Jedi).

Pet: Teddy
Potion: Shot of Jägermeister

Brianna Sheck
Studio Manager/Account Services

 

Brianna is a complete and total genius. She’s got an M.S. in Integrated Marketing Communications and a B.S. in Technical Communication with a minor in Journalism, plus more than 15 years of traditional and digital marketing experience. Bri has also worked with clients like General Mills, Tech Logic, and Donaldson Co. Today, Bri wears many hats atop that smart head of hers—directing traffic, ensuring projects get done on time and on budget, and pretty much being our hero.

Pet: Samsonite
Potion: New Glarus Spotted Cow

Robert Stelson
Design Director

 

Robert joined SJ Marketing in 1984 after working as a designer in San Francisco for 14 years. He’s been involved in the creative process of advertising on all levels—from business systems and logos to corporate identity and international campaigns. His experience with the evolution of print media brings an all-encompassing vision to all his projects. Some call Robert the “best and fastest artist in Adobe Photoshop that they’ve had the pleasure working with.” He’ll take it (and we’ll agree).

Pet: Annie
Potion: Vodka Martini, Very Dry, Up, with Olives

Margie Reynolds
Web Designer

 

With SJ Marketing since 1993, Margie helped start and expand our web department, adding to her internet knowledge and capabilities as we have. She has a passion for interface design and results; her approach focuses on conversions. Her skillset also includes working with multiple CMS platforms and creating fluid, animated HTML5 banners.

Pet: Katy
Potion: H20 or Major Dickason's Deep Roast