Giving is great for business… as long as that’s not why you’re doing it.

Authenticity. It’s easy to mess it up if your heart’s not in what you’re doing. After all, authenticity is, well… authentic. Missing this point is precisely the reason so many companies’ corporate philanthropy campaigns fail to impress. Continue reading…

Have you walked into a store to find a coupon appear instantly on your phone? Then you’ve been beaconed. Check out a few impressive stats on these miniature marketing marvels hitting the digital landscape.

What Beacons are and How They Work

Beacons are small, battery-powered transmitters that send targeted messages to nearby mobile devices via Bluetooth Low Energy (BLE) technology. At anywhere from $5 to about $50 each, beacons are relatively inexpensive. Cost factors include features such as battery life and signal range. Continue reading…

Local Tahoe pet rescue organization Pet Network Humane Society (who, we’re quite proud to say, is also our client) helped bring in 160 pets to make room for animals displaced in the recent hurricanes.

Yep, you heard us right. Our client Pet Network Humane Society really is that awesome. The organization led the charge in early October to free up some room in New Orleans area animal shelters, funding two air shipments of 80 pets each into local airports. Read on to learn how these heroes did it. Continue reading…

Tell a Story to Create a Connection in Tourism Marketing

Once upon a time, in a galaxy far, far away they all lived happily ever after.

As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…

Most platforms for local advertising online have developed some aspect of self-service to make it easier than ever for anyone to set up an ad campaign. So, you could probably spend a few hours per platform figuring out how to do this yourself, but would you be maximizing your spend? Would you be targeting the right people? Would you know how to analyze campaign stats to determine what’s working and what isn’t — or even execute an A-B test? Continue reading…

Many of us in the design and marketing field struggle to maintain a high level of creativity. With time and budget constraints, it’s always tempting to resort to tried-and-true solutions to creative challenges. The internet is a valuable resource for just about anything and that includes methods to break out of the old habits, creative or otherwise. Continue reading…