Wag a Little. Why We Love Dogs in the Office.

benefits of dogs in the office

Supes adorbs photo courtesy of Devin Edwards.

It seems that Lake Tahoe probably has a larger pet population than people population. We love our dogs and cats in Tahoe and the SJ Marketing team is no exception. As a matter of fact, we love our pets so much, we added them to our website. Just mouse over our photos and find our furry counterparts. http://www.sjmarketing.com Continue reading…

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4 Reasons Reno is Becoming a ‘Best Place to Live & Own a Business’

western desert highway outside reno a best place to live

You’ve probably heard that Tahoe’s sister city, Reno, NV, is booming; here are four top main reasons why.

Since anyone can remember, the Reno and mountain areas have, in many ways, operated as one. But, while the Tahoe-Truckee sector has been able to enjoy a consistently strong tourism industry, our biggest little sister city has limped along in recent years. Back in 2011, with its unemployment rate close to 14% and its once-strong gambling industry on the slow-fade, the future was looking uncertain for the charming historic town. Continue reading…

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Tourism Marketing: How Archetypes Can Help Create Authenticity

group of lake tahoe tourists toasting in a restaurant

Tell a Story to Create a Connection in Tourism Marketing

Once upon a time, in a galaxy far, far away they all lived happily ever after.

As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…

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Straight Up Marketing Results w/a Twist (& Shout)

marketing results with a twist

Photo courtesy of Filip Mroz.

Our clients had marketing results worth making noise about in 2016.
Here’s a sample of what they achieved with the help of SJ Marketing strategies and execution: Continue reading…

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Humor in Advertising: Does Your Audience Get It?

funny horse face

Very funny horse face photo courtesy of Ivan Shi.

According to the USA Today “Ad Meter,” of the 15 most popular 2016 Super Bowl commercials, 13 were funny. Does this mean they worked? Well, that depends on how you define “worked.”

According to artist and writer Craig Damrauer, “Advertising = Hey you + buy something.” Funny ads, like Hyundai’s “First Date” or Doritos “No Dogs Allowed,” definitely get our attention. In today’s social world, they also get the attention of our friends: 900,000 shares of the Doritos commercial on game day alone. Continue reading…

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The Sport of Capitalists

dollar bills representing capitalists

Incredibly cool dollar bills photo courtesy of Sharon McCutcheon.

So we still can’t get over that the Warriors lost the NBA Finals.  So we found this great piece – What happened when Venture Capitalists Took Over the Golden State Warriors?

Continue reading…

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Honest Advertising: Is it an Oxymoron?

creepy scary mask face - honesty in advertising

Scary mask face photo courtesy of Samuel Zeller

The other day we were playing around with taglines for a client. One tagline we considered was ”honest to goodness marketing.” The Creative Director laughed and said, “No one thinks advertising is honest or good”. Hmmm…that got me thinking. Is “honest advertising” an antiquated idea that’s now a laughable oxymoron? Continue reading…

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