6 Digital Marketing Sins: Are You Guilty?

women working together on digital advertising

Photo courtesy of John Schnobrich.

With a few billion impressions of data under my belt and thousands of reports covering millions of dollars of ad spends, I am somewhat qualified to reflect on trends and mistakes that cross both industries and advertiser size. I have seen the dos and dont’s. Are you guilty of these six digital marketing sins? Continue reading…

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Is Blogging Good For Business?

is blogging good for business

Photo courtesy of Neonbrand.

It’s my turn to write a blog and as I am brainstorming about what to write, I thought about how beneficial blogs are to business and how they should be an integral part of an online marketing strategy. Is blogging good for business? You betcha! Whether you’re a small or large business, blogging is important, and here are four reasons why! Continue reading…

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Former Google Rater weighs in on Quality & SEO Analysis

girl telling another girl a secret

If you think SEO is just a matter of good keywords, it’s time to rethink your strategy.

By Syble Harrison, SJ Marketing Conceptor

Before I became a copywriter for SJ, I spent three years as a senior website rater on contract for Google. After a stint behind enemy lines (Google’s not really the enemy, but you get the point), I learned one thing for sure: A high-quality website with a so-so keyword strategy will rank higher than a so-so quality website with an awesome keyword strategy—every time. Continue reading…

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