6 Digital Marketing Sins: Are You Guilty?

women working together on digital advertising

Photo courtesy of John Schnobrich.

With a few billion impressions of data under my belt and thousands of reports covering millions of dollars of ad spends, I am somewhat qualified to reflect on trends and mistakes that cross both industries and advertiser size. I have seen the dos and dont’s. Are you guilty of these six digital marketing sins? Continue reading…

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How to Get Organized Part 2: Tools for Getting Organized

These tools for organization make getting, and staying, organized a lot easier.

I’m going to go ahead and say it: Getting organized and feeling less stressed allows us to be more productive and efficient. In Part 1 of this series on getting organized, I emphasized the importance of creating lists and how they can be the foundation of establishing order. But what about those nasty impediments? Continue reading…

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Is Blogging Good For Business?

is blogging good for business

Photo courtesy of Neonbrand.

It’s my turn to write a blog and as I am brainstorming about what to write, I thought about how beneficial blogs are to business and how they should be an integral part of an online marketing strategy. Is blogging good for business? You betcha! Whether you’re a small or large business, blogging is important, and here are four reasons why! Continue reading…

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The Marketing Dream Team

older man wearing a lakers jersey, holding a basketball

Epic Grandpa photo courtesy of Andre Hunter.

What takes 8 research sessions, 18 site visits, and 6 clicks in a span of 17 days?  According to Google Research, that is the path a consumer takes to make a hotel booking.  Keep in mind that 55% of website users spend less than 15 seconds on a website.  So how do you make a memorable impact? How do you become a “marketing dream team?” Continue reading…

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Beacons – Little Powerhouses in the Digital Landscape

young woman looking at beacon message on cell phone

Have you walked into a store to find a coupon appear instantly on your phone? Then you’ve been beaconed. Check out a few impressive stats on these miniature marketing marvels hitting the digital landscape.

What Beacons are and How They Work

Beacons are small, battery-powered transmitters that send targeted messages to nearby mobile devices via Bluetooth Low Energy (BLE) technology. At anywhere from $5 to about $50 each, beacons are relatively inexpensive. Cost factors include features such as battery life and signal range. Continue reading…

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4 Reasons Reno is Becoming a ‘Best Place to Live & Own a Business’

western desert highway outside reno a best place to live

You’ve probably heard that Tahoe’s sister city, Reno, NV, is booming; here are four top main reasons why.

Since anyone can remember, the Reno and mountain areas have, in many ways, operated as one. But, while the Tahoe-Truckee sector has been able to enjoy a consistently strong tourism industry, our biggest little sister city has limped along in recent years. Back in 2011, with its unemployment rate close to 14% and its once-strong gambling industry on the slow-fade, the future was looking uncertain for the charming historic town. Continue reading…

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Tourism Marketing: How Archetypes Can Help Create Authenticity

group of lake tahoe tourists toasting in a restaurant

Tell a Story to Create a Connection in Tourism Marketing

Once upon a time, in a galaxy far, far away they all lived happily ever after.

As human beings, we crave stories because we’re brought-up on them. They’re how we communicate with one another. So, it’s only natural that we want to connect with a place, an idea, or a brand through a story. And, an essential element of a story is a strong cast of characters based on commonly understood archetypes: “The Hero,” “The Caregiver,” “The Lover,” “The Rebel.” Continue reading…

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Local Advertising Online: Try Evergreen Facebook Ads

local advertising online

Most platforms for local advertising online have developed some aspect of self-service to make it easier than ever for anyone to set up an ad campaign. So, you could probably spend a few hours per platform figuring out how to do this yourself, but would you be maximizing your spend? Would you be targeting the right people? Would you know how to analyze campaign stats to determine what’s working and what isn’t — or even execute an A-B test? Continue reading…

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Straight Up Marketing Results w/a Twist (& Shout)

marketing results with a twist

Photo courtesy of Filip Mroz.

Our clients had marketing results worth making noise about in 2016.
Here’s a sample of what they achieved with the help of SJ Marketing strategies and execution: Continue reading…

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Another Pea to a World of Pods – A Quick Guide to Instagram Pods

peas in a pod

Been wondering about Instagram pods? Wonder no more! (Photo by Rachael Gorjestani on Unsplash)

Instagram Pods have sprouted all over, so because Instagram holds a special place in my heart, I’ll answer what they are, whether you should be a part of one, how to join and I’ll give my final opinion — even though you didn’t ask for it. 😉 Continue reading…

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I’ll Take Your Numbers, and Raise You by a Format and a Graph

using charts and graphs for data analysis

Marketing Analytics—Why visuals are your best friend ever

Here I am, coming into week four of a football pool. I’ve been close to the bottom every week (not the bottom, just close…alright practically bottom) and I can’t figure out why I can’t even be mid-pack. Continue reading…

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What is Rebranding? Well, Let Us Tell You about Ours

begin rebranding

Rebranding is all about making changes. And when it comes to change, it’s all about rolling up your sleeves and getting started. (Photo courtesy of Danielle Macinnes)

What is Rebranding and Why Did We Do It?

Did you know Smith + Jones has been around for more than 30 years? That’s certainly something we’re very proud of, especially in an area where businesses come and go as easily as the snow melts—and in an in an industry that changes faster than your last Instagram photo. Continue reading…

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