Photo courtesy of Neonbrand.

It’s my turn to write a blog and as I am brainstorming about what to write, I thought about how beneficial blogs are to business and how they should be an integral part of an online marketing strategy. Is blogging good for business? You betcha! Whether you’re a small or large business, blogging is important, and here are four reasons why!

First reason, blogging will drive traffic to your website. According to wishpond.com, companies that blog drive 55% more traffic to their website. A blog is a perfect opportunity to serve relevant content to your customers. You can use your blog as the hub for all your social media platforms as well. It gives your social followers a reason to click to your website. Once you get followers to your website, you have an opportunity to convert them into leads. Don’t forget to always include a lead-generating, call-to-action in every blog.

The second reason to blog is that it will increase SEO. New and fresh content will always beat out the competition in a Google search. Make sure you use keywords that your customers will be using when searching for you online.

Reason three for blogging is to position your brand as an industry leader. When you post relevant information for your target market, you are marketing your business, service or product, and establishing authority in your industry. The best blogs for businesses answer common questions your customers have and create content that is helpful to them.

Lastly, the fourth reason you should blog is to develop better relations with your customers. Relationships are the key to long-term business success. Blogging will deepen the connection you have with your customers by building credibility and trustworthiness.

So as you embark on your blogging journey just know that you don’t have to be a writer to be a business blogger. Start by setting your goals, write a compelling title, list your ideas and key message, keep it simple and write in your own voice. Happy blogging!

If your business needs help with blogging or social media management, contact us at SJ Marketing!

Read More on the SJ Blog

Straight Up Marketing Results w/a Twist (& Shout)

Tourism Marketing: How Archetypes Can Help Create Authenticity