The ADDY Awards night is a fun party, especially when you win four. But there’s no time for speeches. So, here goes. Special thanks to our clients for the opportunity to do work that gets results and recognition. Particularly for 2010, Heavenly (Ski School Poster campaign), Lake Tahoe Visitors Authority (travel planner), North Lake Tahoe Marketing Co-op (GoTahoeNorth.com) andTahoe Fire and Fuels Team (Defensible Space TV).

Heavenly Ski School Poster campaign – Heavenly Mountain Resort enlisted us to help them increase private lesson attendance through an on-mountain poster campaign. After supplying various concepts, Heavenly chose the concept that focused on how skiing can become a lifelong tradition and help keep families together. At last report, the campaign has been a big success and a big attention getter around the mountain. Designed by Gregg Gibboney and the account is handled by Alanna Crete.

The revamped GoTahoeNorth.com website incorporates the latest web functionality into Gregg’s clean, image  driven design.  It combines to sell the destination with beautiful imagery while making the key site drivers easily accessible.  The slideshow and content slider are built in jquery and pull in the latest social media feeds, special events and lodging options.  The navigation is streamlined and broken out into a Summer / Winter split.

The Fire Safety Council received a federal grant to promote defensible space around the Tahoe basin. We created a print campaign for them the prior year that created a great buzz and also won Gold Addy awards. The client wanted to create a local television commercial but had very little grant funding remaining. It was a tough task to create an award winning spot with a limited budget. We ended up using stills from the print campaign with a cleaver voice over.

Every year we produce multiple travel planners for our client HD96. This award winning planner was created for the LTVA in South Lake Tahoe. It has the job of providing local information to potential visitors. It is 72 pages with quite a huge coordination task. Everything came out beautiful and has hopefully helped travelers book their travel plans and activities. Designed by Gregg Gibboney and the account is handled by Kelly Houston.