• All
  • Resort/Tourism
  • Government
  • Healthcare
  • Identity






What a Full Service Marketing and Advertising Agency Should Be

  • strategic
    marketing consulting

    We bring the voice of experience to the conversation, plus the vision, knowledge and resources to develop your integrated marketing plan. Based on what you've budgeted, or what you should, we help you find the most captivating and cost-efficient opportunities to build your brand, retain existing customers and attract new ones, yielding the best ROI.


    Whether it's all-new or a refresh, one of our greatest strengths is making your brand strong, market-distinctive and maintainable. Our imagination creates standout identities. Our experience crosses a broad spectrum of industries. Our strategy is consistency everywhere your brand appears.

    media planning/buying

    We can stretch your media dollars with the right choices and opportunistic timing. That maximizes the reach and frequency of your message in print, on the airwaves and/or through multiple, brand-relevant Internet channels (mobile ads, desktop banners, video posts, etc.).

    campaign management

    Nimbly optimize: that's our approach. We track the campaign components, making sure those that are performing best get in front of the right people. With attention and insights, a good campaign becomes a great one.

    website management

    By Installing code to track what users are looking for on your website, we adjust/redesign the flow to make sure they easily find it. That translates to conversion optimization, increasing the value of each of your web visitors.

    customer relationship management

    Multi-touchpoint engagement is key to maintaining your current customers' loyalty. We develop strategies to sequence and pace messages for the strongest connection and conversion.

    marketing cooperatives

    We call it our Big Bang (for the Bucks) Theory. By bringing businesses together to combine their resources, we also prevent them from driving up prices on the most desirable media opportunities.

  • creative

    Concepting a readily identifiable image, which consistently differentiates your product or service from the competition and instills confidence in your customers, is a team effort.


    We bring a brand or rebrand to life by developing an imaginative symbol, evocative tagline, illustrative typeface and vibrant color palette, plus the graphic standards to guide consistent use.


    In ads and brochures, on posters and billboards, we lure the eye to the marketing message by combining images with attention-getting headlines and persuasive copy.


    Our dynamic graphics, animation/video, text and programming attract, inform and entertain. We imagine and execute what will motivate click-through and conversions.

    social media

    We start with a visually intriguing page and continue with fresh, comment-provoking postings on demographically appropriate sites, like Facebook, Twitter, YouTube, Instagram and Pinterest.


    We keep it simple, but striking, to maximize leads within the space and time challenges posed by the Internet. Every word and/or picture is chosen to resonate.

    desktop to mobile

    We develop a responsive design so that interacting with your brand will be a user-friendly experience, no matter what the device. Is there an app for that? Sometimes we'll create one.

    audio and video

    We know how to make a minute or less of airtime work for you. From script/storyboard through casting, directing and editing, our team produces messages that stick with an audience.

  • results
    campaign tracking and reporting

    We monitor a wealth of online analytics, mining demographics and customer trends, as well as real-time site and landing page activity, email click-throughs, sales conversions and more. This data allows us to fine-tune our approaches to effectively target and retarget your customers.

    direct response

    By incorporating an offer-specific phone number, promotional code URL or landing page link, we can track purchases, phone calls, and website visits. With fast, measurable data, we can attribute results to different campaign components to modify the mix for better ROI.

    search engine optimization/marketing

    To achieve top organic search rankings, we incorporate strategic keywords in your website copy and ruthlessly search for new opportunities to help your customers find you. We can also set up and manage well-crafted pay-per-click listings to grow your share of the search pie and steal business from your competition.

    market research and surveys

    We keep an eye on your competitors' tactics and find opportunities based on customer feedback and industry/regional trends.



We combine a strategic worldview with an eye-candy Lake Tahoe view from our headquarters in Incline Village, Nevada. Tapping into experience and expertise, we build the ultimate teams to deliver standout, results-driven integrated marketing solutions. We passionately promote products that run the gamut, from tourism, hospitality and recreation to transit, financial services and healthcare. Our work is award-winning but, more importantly, it’s creative, evolving and effective.

smith + jones, inc.

A full service marketing agency located on the north shore of lake tahoe

341 SKI WAY, SUITE 102

775.831.6262   FAX 775.831.9172


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